Building a Catchphrase That Actually Catches On

Everyone wants that one line.

The “Yes!”
The “Woooo!”
The “You’re in my swamp now!” (Okay, that one’s Brutus …)

But most catchphrases fail because they’re forced, clunky, or just plain corny.

If you’re looking to build a catchphrase that fans actually repeat, here’s how to make it stick.

🎯 Rule 1: Keep It Short

3–6 words max. If it takes a paragraph to explain your catchphrase, it’s not a catchphrase—it’s a monologue.

Good:

• “You’re done.”

• “I never miss.”

• “Swamp certified.”

🧠 Rule 2: Make It Character-Driven

Your catchphrase should come from your persona—not just be tacked on.

• If you’re a cult leader-type? Maybe it’s cryptic.

• If you’re an arrogant heel? Maybe it’s self-congratulatory.

• If you’re a caveman? Maybe it’s one word. LOUD.

🌀 Rule 3: Earn It Before You Force It

Fans will chant what they feel—not what you tell them to. Repeat your catchphrase in promos, backstage segments, and even in the match itself. But give it time.

🛑 Bonus: Avoid These

• Long hashtags

• Inside jokes no one gets

• “I’m the best” in 30 variations

🧃 Final Take

A good catchphrase becomes part of your brand.
A great one becomes part of the show.