How to Cut a Promo That Gets You Booked
Your backflip is cool.
Your finisher is tight.
But if your promo sounds like a middle school book report, you’re not getting booked again.
Especially in indie promotions like Planet Wrestling, where characters sell tickets and YouTube clips drive buzz, your ability to cut a strong promo is the difference between “maybe” and “main event.”
🎙️ Step 1: Know Your Character, Not Just Your Catchphrase
Before you open your mouth, answer this:
Who are you?
What do you want?
Why should we care?
You don’t need a gimmick. You need a point of view. Whether you’re a gator-loving brawler like Brutus or a silent destroyer like The Mighty Bojack, your promo should feel like you—even if “you” is turned up to 11.
🧠 Step 2: Get to the Point (and Stay There)
Bad promos ramble.
Great promos declare.
Start strong:
“I’m here to win the Copa del Mundo.”
“I’m calling out Atlas Hytower.”
“You booked me too late. Now it’s your problem.”
Keep it under 90 seconds unless it’s for a major video segment.
🧰 Step 3: Customize It for the Promotion
Promoters see a lot of generic promos. If you name the wrong promotion, say “belts” instead of “titles,” or make it sound like a copy/paste job—they’ll skip you.
Instead:
Mention the show name
Reference a local star or previous event
Say “Planet Wrestling” like you mean it
Example: “I’m not here to collect paychecks. I’m here to plant my flag in Planet Wrestling—starting June 21 at the Copa del Mundo.”
📹 Step 4: Record Like a Pro
If this is a taped promo:
Use decent lighting
Look at the lens (don’t film in selfie mode)
Eliminate background noise
Speak with intensity, not volume
Send a link, not a video file. You’re not emailing 2004.
✅ Final Word: You’re the Product—Now Sell It
Promoters book characters who connect.
If you want to stand out in Michigan or anywhere on the indie circuit, cut a promo that shows you belong—and makes them regret not booking you sooner.
Then link your promo, your socials, and your resume…
…and shut up until the bell rings.
