Why Promos Are More Important Than Your Moveset

If you’re just starting out on the indie wrestling scene—or even if you’ve been grinding for years—it’s tempting to focus on your move set. The more suplexes, flips, and flashy finishers you can pack in, the better, right?

Wrong.

Ask any promoter from Michigan indie wrestling to the West Coast: wrestling promos matter more than your moves. Especially in independent promotions like Planet Wrestling, where characters drive the crowd and storytelling is king.

🎯 Why Promos Sell Tickets (Not Just Matches)

A fan in the front row may pop for a 450 splash.
But it’s the promo before the match that made them care who hits it.

Promos:

• Build the emotional hook that makes the match matter

• Define your character more than any gear or finisher

• Help the audience remember your name (and maybe chant it)

• Travel better online—clips from promos get shared, stitched, memed

Especially in indie wrestling, where fans may be seeing you for the first time, the promo is your introduction, commercial, and mission statement all in one.

🧠 Promo Power in the Indies

Think about your favorite wrestling memories.
How many are moves… and how many are words?

• “Austin 3:16…”

• “Do you smell what The Rock is cookin’?”

• “I’m sorry, I love you.”

• “Let’s hear it for me!” (Okay, that one’s just ELK from Planet Wrestling.)

Promos create moments. And moments create fans.

🪐 Planet Wrestling Example: Promos That Drive the Story

At Planet Wrestling, our stories begin before the bell rings. Characters like ELK, Atlas Hytower, and The Mighty Bojack don’t just wrestle—they talk.

• Bojack doesn’t say much, but when he does, it’s chilling.

• Cesar Ashur runs his mouth until someone shuts him up—and fans pay to see who will.

🗣️ Final Word: Talk First, Wrestle Second

If you’re working the Michigan indie wrestling circuit—or trying to break into promotions like Planet Wrestling—spend as much time on your voice as you do your moves.

Promos sell matches. Promos sell tickets. Promos sell you.
And if you want to get over?
You’ve got to get heard.